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Peter Kell - VSL Masterclass
Module1
Mastering Mindset
Your journey begins with the internal deep dive, because for me, its not really about making VSLs. Its about creating the most amazing life I could ever imagine. If I could wave a magic wand and create the most amazing, best case scenario for my life, what would that look like?
Is it giving a quarter million dollars to my parents to change their lives? Is it buying a Lamborghini Hurracane and driving up to Veil Colorado every weekend to go snowboarding with my friends? Is it travelling around the world for two years, making six or seven figures a year and doing nothing but one phone call a week?
Before we deep dive into your business, the first thing we do is deep dive into your life. In this module, were gonna uncover your dreams. And Implant them deep into your subconscious mind.
The exact psychological process I use to smash my own limiting beliefs
This helps to take this vision of yours and plant it deep into your subconscious mind.. Warning: this is so powerful that you may see huge shifts in other areas of your life as a result
The secret Neville Goddard manifestation technique
youve never heard of (which rewires your brain on a subconscious level) and why this one trick has generated every single win Ive ever had in my life
The hidden money blocks you likely have in your subconscious
Until I rooted these out, making millions was a pipe dream. BUT you become unstoppable once these are replaced with winning beliefs
Module2
The Road To The Top
Module two is about the road to the top. This is about making sure you are playing the right game. So many affiliates, drop shippers & agency owners get into this business knowing that theyre not gonna do this forever, but never make the change to what theyre supposed to be doing.
Affiliates have their campaigns ripped over and over again. Dropshippers get stuck on the hamster wheel that never ends burning campaign after campaign. Agency owners keep making other people rich.
This is the part where I show you all theotherlife-changing opportunities that are out there with VSLs.
Why building a brand is simpler than you think
As an affiliate, dropshipper, or agency owner Ill show you how to build a brand you are 100% in control of (and that customers love buying from again & again)
How to use my VSL pitch framework to close insane deals
Ill show you a recording of the exact sales pitch I made to the founders of an up and coming startup in exchange for $125,000 worth of tokens and $25,000 worth of cash. (This is an incredible way to plant seeds in potential investment opportunities that could pay off huge in your future)
The HUGE blue ocean opportunity in Amazon FBA
Right now, theres a massive opportunity to acquire or partner with Amazon only brands who have no idea how to do direct response campaigns. Helping increase their exit multiple from 3x to 10x by adding Facebook &Youtube revenue channels. (This is the same kind of deal I did with Mindvalley to come in and earn millions of dollars worth of equity and get residual income on the VSLs that we created for them.)
Module3 & 4
Quick Start Guide & VSL Strategy
Through breaking down my exact & repeatable process, Ill show you all the tools & techniques Ive created over the years to make writing world-class VSLs stupidly simple.
How to select a winning offer with nuclear potential
Ill walk you through exactly how I choose the best offers with the greatest upside potential on the planet
The VSL FLow Bible
which is a complete breakdown of 18 of the biggest VSLs on the internet today. So you can see the exact step-by-step formula they use to GTM, aka.get the money. The VSL flow Bible is like a simple treasure map you can use as the foundation of your next VSL campaign.
Partnering with authority figures &celebrity spokes people
This is the real secret to mass market influence. Breakthrough the noise and make your message worth listening too by having it come from someone worth listening to. In this session youll uncover exactly how we do it and what deals to strike.
The hidden secrets to maximizing AOV
When I first started with my own brand, I thought AOV was all about upsells, upsells, upsells. But the truth is, its about what you say to thembeforethey buy. Heres Ill show my own life changing revolution that took my prospects from buying the least amount they can, to buying the most amount they can.
Wrapping it all in a storytelling trances
How to use story to put your prospect into a trance that sneak past your prospects subconscious walls and plant seed after seed to create in their own mind the feeling that theyre gonna buy this producttoday
Mastering Unique Mechanisms
You know that part where somebody says, yeah, Ill buy that. Thats unique mechanisms. The exact moment when your prospect, who feels like theyre trapped in a dark cave with no hope and no way out, suddenly sees the light in the tunnel Master this principle to become the Bleeding Edge brand in your field. And stay ahead of the trends.
Module5
VSL Script Writing
Next, its time to produce a gangster VSL script. I have handed this process to b-level copywriters and theyve used it to write some of the biggest campaigns in the world.
The exact process I use to turn any b-level copywriter into a world-class weapon
Writing a VSLis like climbing Mount Everest. Even if youre one of the best climbers in the world, if you dont have a proven map to the top, youre going to die. Yet suddenly once you have that plan, and a guide to take you there, and b-Level Climber can reach the summit. The same is true in copywriting. When you use this proven process you create a rock solid plan any b-Level copywriter can execute.
The Kindergarten Simple Pitch
How to craft a message thats simple and easy to understand so the entire world can get it. When advertisers fail to apply this, they create campaigns that dont scale because people cant understand what theyre trying to say
The VSL God Process
An easy step-by-step interview process that will pull out the story of any authority figure so you can write a script in their own words. I discovered this after interviewing DOZENS of Mindvalley authors & blowing their minds. Many said it was the first time THEY had ever even heard their story told in such a captivating way.
The secret Lead Bible aka the best video ads from the last 10 years
so you can keep your campaigns running for months & years (and how to start pumping out a new world-class lead every 10 minutes)
Why you dont need to be an expert at all in your market
(plus how to find and partner with authority figures or celebrities who can sell) and leverage their credibility to build a brand Ive went from $0 to generated $4M per month by month 3 using this method alone
The Ultimate AOV Close
(and how it helped us build an 8-figure empire) and why this is one of the most critical components of scaling your offer.
How to write FB & YT Compliant scripts
Believe it or not, if you get banned all the time, there is a way out. It used to happen to me too until we learned the secret, until we understood exactly what Facebook and Google are looking for. Then suddenly we got reps. We got people who could help us when problems occurred, which meant we were able to start scaling
Module6
Production & Filming
After that, its time to pull everything together. Ive now done over 40+ VSL shoots over the last few years. Ill teach you everything you need to know about how we get world-class VSLs over the line.
The secret to editing VSLs using the video editors playbook
Hand this to your editor and youll have a Mindvalley-worthy VSL within 10 days
Behind the scenes of a live VSL shoot with a world-famous author
Ill walk you through the step-by-step process showing you exactly what to do when youre doing your own shoot..
From Heaven to Hell with the B-Roll Shot List
Ill show you the exact system we use to create a shot list for B-roll so we can have footage that subconsciously communicates the hell theyre currently in, and positions your product as the light at the end of the tunnel.
Module7
Media Buying
Ill teach you everything I know after working with some of the biggest FB media buyers in the world of advertising. Youll learn all the secrets Ive used to make $100k-$250k over 365 times in my career.
Scaling secrets from Mindvalleys ex-lead media buyer
Everything you need to know from Mindvalleys ex-lead media buyer, on how she used to spend $100k/day without batting an eye
The difference between virgin media buying and Chad media buying
(and why Chad media buying will be the key to the success of your campaign) These are the same secrets I learned from my own media buyers who got me up to extraordinary spend levels
Why you should immediately launch your campaigns on YouTube
Let me ask you a question, have you blocked YouTube yet? When we did, it helped us do 30% more ROI than Facebook but its not easy, and you need to steer clear of their invisible penalties
Module8 & 9
Tools & Final Thoughts
In your final chapter, youll learn why spy tools are better than any book you could ever find on marketing. Ill show you exactly how I find the biggest campaigns on the internet for inspiration, as well as give you the perfect jumping off point for what to do now that youre up to speed
How to identify the worlds most profitable campaigns
(and swipe them just in time) so you can capitalize on exactly where the market is TODAY using my favorite spy tools
Everything you need to launch your next VSL in the next 90 days
(Congratulations, you did it!) And now youre ready to build your own brand, so get out there and start crushing it
SALES PAGE: https://www.peterkell.com/vsl-masterclass
DOWNLOAD FREE BELOW:
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